Simple
Effective

Mindful

K+ Beauty is an independent skincare brand rooted in Seoul and New York, two cities where tradition and innovation live side by side.

Our formulas are developed, tested, and crafted in South Korea, where skincare is treated as a form of daily ritual, a gesture of care rather than a chore.

At the core of K+ is a philosophy of mindful aging: honoring the passage of time as a gift, and treating natural aging not as a battle, but as something to be celebrated with intention.

Founded by a team of product obsessives and mindful aging advocates from Seoul, London, and New York, K+ is shaped by a global perspective and a deeply personal mission: to deliver premium, high-performance Korean skincare for those who choose to age with intention and grace.

Our products reflect our dedication to quality. They are designed using the latest skincare breakthroughs to deliver results you can feel on your skin.